Website builder
A website your salon owns, live today.
Pick a starting look built for your kind of salon, switch on the sections you want, drop in your words and photos, and publish. It goes live at yourname.flowesce.com from day one, pulls your services, staff, hours, and reviews straight from Flowesce, and books appointments without sending anyone somewhere else.
For the salon whose website is a link in an Instagram bio. You don't need Squarespace and a lost weekend. Start from a template made for your vertical, and the parts that change stay in sync because they already live in Flowesce.
Lumière
Hair salon
Your best self,
every visit.
Cut + style
from $60
Balayage
from $60
Treatment
from $60
Pick a starting look
Press a look. The whole page re-skins to that template's accent.
Editorial01/
Start where your salon already lives.
Eight starting looks, each tuned for a kind of salon and coming up in its own accent: editorial for hair, luxury for a medspa, architectural for a nail studio, botanical for a massage room, and more. Pick the one that fits, then make it yours. You are never staring at a blank canvas.
Eight starting looks
Each template is tuned for a kind of salon and comes up in its own accent. You recolour it afterwards in one place.
Made for your vertical.
A nail studio and a massage room want different first impressions. The templates start from that, instead of one generic layout for everyone.
Comes up in its own colour.
Each template carries a designed accent, so it lands looking finished rather than in a placeholder grey you have to fix first.
Yours to change.
The template is a starting point, not a cage. Recolour it, swap sections, and rewrite every line from there.
One accent, everywhere.
The colour you choose drives your site and your public booking page together, so a client never sees two different brands.
02/
Turn sections on. Leave the rest off.
Your homepage is a set of sections you switch on and off: hero, about, services, gallery, team, reviews, hours and a map, an FAQ, contact, a booking call-to-action, even a scheduled announcement bar. Turn on what you need and the page assembles itself. No empty placeholders, no layout to fight.
Turn sections on
Your page
Flip a section on or off and the page updates. No layout to wrestle, no empty placeholders left behind.
A scheduled announcement bar.
Run a holiday-hours or promo bar across the top, set to show only inside a date window and dismissible by the visitor.
Instagram, embedded.
Paste a few post links and they render on the page through Instagram's own embed. A live auto-updating feed is on the roadmap.
Hours and a map, no API key.
Show your opening hours and a location map without wiring up a Google account or paying for a maps plan.
Draft, then publish.
Build in a draft and publish when it's ready. Nothing goes public until you say so.
03/
The parts that change stay in sync.
The sections that show your services, team, hours, and reviews are smart blocks: they render live from the data already in Flowesce. Change a price, add a stylist, or update your hours and the website changes with it. No second copy to keep current, no stale price list quietly costing you a booking.
Services section
Pulled live from your catalog
Cut + style
$60
Balayage
$180
Gloss treatment
$45
Change a price in Flowesce and the site changes with it. Same for your team, hours, and reviews.
Services and prices.
The services block mirrors your catalog. Edit a price once in Flowesce and the public page reflects it immediately.
The team.
Your staff, their titles, and their photos come straight from your team settings. Someone new starts, they appear.
Reviews.
Happy-client reviews you've gathered can surface on the page, so social proof lives on your own site, not just on someone else's platform.
Static text where you want it.
For a mission statement or a story, a plain text block is perfect. Smart blocks are for the parts that change.
04/
Your own address, from day one.
Every salon gets its own subdomain the moment you sign up: yourname.flowesce.com, with the mini-site at the root, your shop at /shop, and booking at /book. It's on every plan. On Growth you can put the whole thing on a fully custom domain like book.yourstudio.com instead.
Your address
lumine.flowesce.com
LiveEvery salon gets a subdomain on every plan, live from day one. A fully custom domain is a Growth add-on on top.
Live immediately.
The subdomain works from signup. No DNS to configure, no waiting, no separate hosting bill.
Old links keep working.
Any earlier flowesce.com/site links redirect to the subdomain, so printed QR codes and shared links don't break.
Custom domain on Growth.
Point your own domain at the site when you're ready to graduate off the subdomain. That's a Growth feature.
One place for site, shop, and booking.
The website, the online store, and the booking flow all live under the same address, so clients never bounce between tools.
05/
Theme it to match your brand, not a template.
Set your accent colour, your logo, and your heading font once as a brand kit. It threads through the whole site, your public booking page, and the emails Flowesce sends on your behalf, so everything a client sees looks like one salon rather than a stack of separate tools.
One brand, everywhere
Accent
Headings
Lumière
Website
Lumière
Booking
Lumière
Pick your accent and type once. The same look carries across your site, your booking page, and the emails Flowesce sends for you.
Common questions
Honest answers, including the ones we don't love.
Is this a full website builder like Squarespace or Wix?
No, and that's on purpose. It's a focused, section-based mini-site tuned for salons. You trade some freedom for far less setup and for everything staying in sync with your bookings, catalog, and team. If you need a sprawling custom site, this isn't that. If you need a clean, current salon site live this afternoon, it is.
Does the website cost extra?
No. The mini-site and your subdomain are included on every plan, including the free trial. A fully custom domain (book.yourstudio.com) is the one piece that's on Growth.
Can I use my own domain name?
Yes, on Growth. You can point a domain you own at the site so it lives at your own address instead of the flowesce.com subdomain. Every plan gets the subdomain; the custom domain is the Growth add-on.
Can I sell products on it?
Yes. Your online store lives on the site as its own section, so retail sits alongside your booking page rather than on a separate storefront tool. The store checkout has its own details worth a closer look on the payments and storefront side.
Will my Instagram feed show up automatically?
You can embed specific posts today by pasting their links, and they render through Instagram's official embed. A live, auto-updating feed is on the roadmap but gated on the same kind of platform verification as our calendar and payments integrations, so we won't promise an auto-feed until it's real.
What happens to my old website links?
They keep working. The earlier flowesce.com/site and /book links permanently redirect to your subdomain, so any printed QR codes, business cards, or links you've already shared still land in the right place.
Pairs well with
Fourteen days. No card.
Try Flowesce on a real Saturday.
No card required, no auto-charge at the end. If Flowesce isn't for you, export everything in one click and walk.