Journeys
The follow-up runs itself.
Build a path once: when this happens, wait, then send this, and if the client does something, branch there instead. Flowesce watches every client, enrolls the ones who qualify, and walks each of them down the path on its own. The emails are the same designed ones you would send by hand.
For the owner who means to follow up and never finds the time. The thanks-for-your-first-visit, the we-miss-you, the your-credit-expires-soon. Set them up once as a path and they send themselves, to the right person, on the right day, exactly once.
New-client welcome
Live previewFirst visit completed
Enrollment trigger
Wait 3 days
Send “Welcome”
Booked again since?
Send “Thanks for coming back”
Wait 30 days
Send “We miss you”
Walk Adele down the path. At the split, send her either way.
Live preview01/
When this happens, do that.
Every journey starts with a trigger: the thing that enrolls a client. There are eight to choose from, covering the moments that matter after a visit. Pick one, set any filters, and Flowesce watches for it across your whole client list.
Eight triggers
Appointment completed
Fires when: An appointment is marked done. Narrow it to one service if you like.
Every journey starts with one of these. The per-service filter on Appointment completed is how per-service aftercare works.
A new client's first visit.
The moment a brand-new client completes their first appointment, start the welcome path.
An appointment completed, by service.
Fire after any completed visit, or narrow it to one service so colour clients get colour aftercare and nobody else does.
A client going quiet.
When someone hasn't booked in the number of days you set, quietly start a win-back.
Birthdays, anniversaries, expiring credit, and more.
Mark the milestones and catch the deadlines: a birthday, a first-visit anniversary, credit about to expire, or a set time before an upcoming appointment.
02/
Wait, then send. Or branch.
A journey is a series of steps in a row. Wait a few days, send a designed email, then keep going. And when the next move depends on what the client did, split the path with a branch so each person gets the right message instead of a one-size-fits-all blast.
Step types
Send email
A designed email, built in the same editor as your broadcasts.
A journey is these steps in a row. Beyond email and wait, a step can grant credit, send a form, or alert your team.
Wait.
Pause the path for however long you want between steps. Three days after the visit, thirty days later, whatever fits.
Branch on a condition.
Did they book again? Send the returning-client note down one path and the we-miss-you down the other. One journey, two outcomes.
Grant credit or send a form.
A step can do more than email. Drop store credit onto the account, or send an intake form and wait for it back.
Notify your team.
Have a step ping the front desk when a client reaches a certain point, so a human can pick it up when it matters.
03/
Designed emails, not plain text.
The email a journey sends is the same designed email you would build for a broadcast, made in the visual editor and carrying your brand kit: your logo, your accent, your fonts. A client can't tell an automated note from one you wrote at your desk, because it looks exactly the same.
The Send-email step
Lumière Studio
So glad we met, Adele.
Thank you for your first visit. Here is a little on how to care for your colour, and a warm welcome to the studio.
Book your next visitAutomated emails are the same designed emails you would send by hand, built in the visual editor and carrying your brand kit. Not plain text.
04/
The right person, exactly once.
On a regular schedule, Flowesce does two passes. The enrollment pass finds clients who newly qualify for a journey and adds them, skipping anyone already in it. The step pass walks each enrolled client to their next due step and sends it. Both are built so the same person can never get the same email twice.
Today's enrollment pass
Adele K.
First visit yesterday
Jin H.
First visit yesterday
Sarah W.
Already in this journey
Maya L.
Already got this email
Only clients who newly qualify get enrolled. Anyone already in the journey, or who already got the email, is skipped. No double sends.
No blast on day one.
Turning a journey on enrolls only clients who qualify from that point forward. Your existing quiet clients aren't swept up unless you want them.
Each send is tracked.
A send is recorded against the specific client and step, so a re-run or an overlap can never fire it a second time.
Waits park the client.
A client sitting on a wait step simply stays there until it's due, then moves on. Nothing is lost between passes.
One client, many journeys.
A client can be in more than one journey at a time. Each runs independently and tracks its own progress.
05/
The classics, pre-built.
Win a client back, ask for a review after a visit, mark a first-visit anniversary, warn about expiring credit. These four started as fixed smart campaigns and now live inside Journeys as editable paths. Start from one and rewire it, or build your own from scratch.
The classics, pre-built
Journeys is on the Growth plan. These four started life as our fixed smart campaigns and now live here as editable journeys.
Start from one of these and rewire it, or build a path from scratch. Send history came across, so nobody gets re-emailed.
Common questions
Honest answers, including the ones we don't love.
If I turn on a journey, will all my past clients get blasted?
No. A journey enrolls clients who qualify after you turn it on, going forward. The 200 clients who went quiet last year aren't swept into a win-back the moment you enable it. If you specifically want to reach an existing group, that's what a broadcast is for.
Can a client be in more than one journey at once?
Yes. Journeys run independently. A client can be in a welcome path and a birthday path at the same time, each tracking its own progress, without the two colliding.
How is this different from broadcasts and birthday emails?
A broadcast is a one-off email to a group you pick right now. A birthday email is a single recurring send. A journey is a multi-step path with waits and branches that each client walks on their own timeline. Use broadcasts for announcements, journeys for the follow-up that should just happen.
What happened to the old smart campaigns?
They moved into Journeys as pre-built, editable paths, and their send history came with them, so a client who already got a win-back won't get re-emailed. The old automations page now redirects into Journeys.
Is Journeys on my plan?
Journeys is a Growth feature. On Solo you can still send broadcasts and birthday emails; the multi-step, branching paths are part of Growth.
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