Email your clients without leaving Flowesce.

Filter by last visit.

Clients who visited in the last 30 days, last 90, last year. Or clients who have never booked at all, for a re-engagement push.

Filter by service.

Clients who have had a specific service, or any service in a category. A colour-correction offer goes to past colour clients, not your whole list.

Filter by staff.

Clients seen by a specific person. Useful when a stylist leaves and you want their regulars to know who's taking over.

Clients who opted out are skipped, every time.

Anyone who unsubscribed once stays off future sends. You don't need to manage a separate suppression list.

Win a client back.

When a client hasn't booked in however many days you choose, they get a one-time email inviting them back. If they book and go quiet again later, the email goes out fresh the next time.

Ask for a review after a visit.

A few days after an appointment is completed, send a short note asking how it went. One email per appointment, so a regular who visits monthly doesn't get the same ask every few days.

Mark a client's first anniversary.

On the year-anniversary of a client's first visit, send a warm thank-you. Fires once per year, so clients who've been coming for three years get one each year.

Remind clients about expiring credit.

When a client has unused store credit about to expire, send a heads-up so they don't lose it. One email per credit batch. Adele gets "$40 in credit expires in 14 days" before it's gone.

Each send is logged by its trigger.

The win-back email tracks which client it went to. The review email tracks which appointment it followed. A second send for the same event is blocked automatically.

Re-arms when the situation changes.

A client who got the win-back email, then booked, then went quiet again will get a fresh win-back the second time. The block lifts when the situation resets.

Live preview.

The preview panel renders the email with sample client data, the same way the real send will. What you see is what the client reads.

Four ready-to-use templates per automation.

Each automatic email type comes with four different starting points, from a warm personal note to a direct ask. Pick one, or edit from scratch. The moment you change anything, the template label shows Custom.

Variables also work in broadcasts.

The same {first_name}, {last_visit_service}, and other variables work in every broadcast you write, not just in automatic emails.

Only relevant variables appear.

The win-back email picker doesn't show {appointment_service}, because win-back emails go to clients who haven't booked yet. Only variables that will actually have a value show up.

Bounced addresses are flagged and skipped.

When an address bounces, Flowesce marks it and stops sending to it. You'll see it in the log with a plain note explaining what happened.

Complaints are handled automatically.

When a client marks an email as spam, their address is excluded from all future sends. You don't need to do anything.

Plain language, not status codes.

"The recipient marked this email as spam, so future sends to this address are skipped" instead of a raw status enum.

Staff see their relevant rows.

The log filters by role. Managers, receptionists, and bookkeepers don't see one-time login codes your clients use to access their portal.