Reviews + reputation
Send the happy reviews to Google. Catch the rest yourself.
After a visit, Flowesce emails the client a review request. The link asks them to rate first. A happy client goes straight to your public Google review. An unhappy one goes to a private feedback form that lands in your inbox, not in public. You fix the bad day before it becomes a one-star, and you point the genuinely happy ones to where reviews actually move the needle.
For the salon that does great work but watches one off day turn into a permanent public rating. Hear it first, in private, and earn the public reviews from the people who already love you.
Review request
Client viewHow was your visit with us?
Tap a star, then we'll point you the right way.
4 to 5 stars
Leave a Google review
public, where it helps
1 to 3 stars
Tell us privately
straight to your inbox
Demo. The rating decides where the link sends them next.
01/
One email after the visit, one link that knows the way.
When a visit wraps, Flowesce sends a review-request email. The link in it mints a per-client routing token and opens a public page at /r/{token}. Nothing is shared yet. The page simply asks the client how the visit went, and waits for the rating before it sends them anywhere.
A token tied to the client.
The link carries a per-client routing token, so the page knows who is reviewing and which salon, without the client signing in.
The page asks first, routes second.
Rating comes before anything else. No public listing, no feedback form, until the client tells you how they felt.
It fits the post-visit rhythm.
The request goes out after the visit, when the experience is fresh and the client is most likely to answer.
Works off the visits you already log.
Completed appointments are the trigger. There is no separate list to keep or import to run.
02/
The rating decides the route.
A high rating routes the client straight to your public Google review page, while the goodwill is fresh and the form is one tap away. A low rating routes them to a private feedback form instead. That feedback never touches a public listing. It lands in a private inbox at /marketing/feedback, for your eyes only.
Review destinations
Per branchOrchard studio
Routes to Glow Bar · Orchard Road
Tampines studio
Routes to Glow Bar · Tampines One
Each branch's happy clients go to that branch's own Google listing, so the right location collects the right reviews. Unhappy feedback still lands in one private inbox.
Happy clients reach Google with one tap.
A four or five star rating sends the client to your Google listing, the place where a review actually brings you new bookings.
Unhappy clients reach you, in private.
A low rating opens a private feedback form. You hear the problem directly, with no public star rating attached.
Private feedback stays private.
Low-rating feedback collects in a private inbox at /marketing/feedback. It is never posted, shared, or surfaced publicly.
Catch it before it sets.
A rough visit reaches you first. You can call, fix it, or comp it before it ever becomes a permanent one-star in public.
03/
Two locations, two Google listings.
If you run more than one branch, each branch can point its happy clients at its own Google listing. A client who visited your Tampines studio leaves their review on the Tampines listing, not the Orchard one. The private feedback still flows into a single inbox you can read in one place.
Per-branch destinations.
Set a separate Google review destination for each location, so reviews land on the right listing every time.
Multiple destinations supported.
Point happy clients at more than one place if you need to. The routing follows the branch the client actually visited.
One private inbox to triage.
However many branches you run, the unhappy feedback collects in one place, so nothing slips through.
The right reviews on the right listing.
No more reviews for one location piling up on another. Each studio builds its own reputation.
04/
It composes with the rest of Flowesce.
The review request does not have to live on its own. Drop it in as a step in a post-visit Journey, so it fires on the schedule you choose alongside your other follow-ups. And when a client leaves a glowing review, that same happy moment can capture a testimonial for your mini-site, so praise does double duty.
A step in a Journey.
Add the review request to a post-visit automation. It runs on your timing, next to thank-you notes and rebooking nudges.
Turn praise into a testimonial.
A happy review moment can also capture a testimonial for your website, so a single good visit lifts both your Google rating and your own site.
One system, not five tools.
Reviews, feedback, automations, and your site all run inside Flowesce, off the same client and visit data.
No extra plumbing.
If you already send post-visit emails, the review request slots in. There is nothing new to connect.
Common questions
Honest answers, including the ones we don't love.
Is this gaming or faking my reviews?
No. This is reputation routing, not buying or faking reviews. Every review on Google is still a real client writing real words. What you control is where your own email funnel points people, based on how they told you they felt. A determined client can always go to Google directly. You are not gating Google itself, only choosing where your follow-up email sends them.
What stops an unhappy client from reviewing me anyway?
Nothing, and that is honest. Anyone can find your Google listing and review you on their own. What the rating gate changes is your own outreach: instead of nudging a frustrated client toward a public form, you route them to a private one first, so you get the chance to make it right. The goal is to hear problems early, not to silence them.
Where does the private feedback go?
Into a private inbox at /marketing/feedback that only you and your team can see. A low rating opens a feedback form, and what the client writes lands there. It is never posted publicly. That is where you catch the bad day and decide how to respond.
Can each of my locations route to its own Google page?
Yes. You can set per-branch review destinations, so a two-location salon sends each branch's happy clients to that branch's own Google listing. You can also point at multiple destinations. The unhappy feedback still collects in one private inbox you read in one place.
Do I have to send these by hand?
No. The review request can be a step in a post-visit Journey, so it fires automatically on the timing you set, alongside your other follow-ups. And a happy review moment can also capture a testimonial for your mini-site, so one good visit does double duty.
Pairs well with
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